1951: Bing Crosby’s Levi’s tuxedo

“The story goes that Bing was on a hunting trip with a buddy, and they entered their hotel in Vancouver, Canada, clad in denim and hunting gear. Bing Crosby told the hotel’s front desk clerk– “I’m sorry I didn’t bring my blue serge suit. I haven’t worn it since high school and it probably wouldn’t fit anyway.” They did end up getting a room.

“Levi’s designers promptly made Bing Crosby a custom denim tuxedo to prevent the problem from ever happening again.  The formal jacket was made from 501 denim stock and featured a handmade red bouquet on the lapel made entirely of Levi’s red tabs, and held together with their standard copper rivets.”

- The Selvedge Yard

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