c.1937: Demonstrating the strength of the DKW car chassis

A 1935 marketing photo demonstrates the strength of a DKW car.

Demonstrating Strength DKWBy the mid 1930s DKW was competing with the Opel Olympia as the best selling budget auto in Germany. The four-stroke and steel bodied Opel was a much more ‘modern’ vehicle so DKW needed to invest a lot of money in marketing to counter the argument that DKW cars were old fashioned by comparison.

One Response

  1. nlpnt

    Notice the stick-on heating element in the windshield. James Herriot wrote of having one of those and how it was better than nothing, but still not *good*…

    Reply

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