1985: New Coke

“New Coke was the reformulation of Coca-Cola introduced in 1985. It originally had no name of its own, but was simply known as “the new taste of Coca-Cola” until 1992 when it was renamed Coca-Cola II.

“It was a major marketing failure. Even Fidel Castro, a longtime Coke drinker, contributed to the backlash, calling New Coke a sign of American capitalist decadence.”

- Wikipedia

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