The license for Star Wars action figures was offered in 1976 to the Mego Corporation, which was the leading company in action figures in the 1970s. Mego refused the offer and the license was subsequently picked up by Kenner, a subsidiary of General Mills.
Although the original Star Wars film had been released in May 1977, Kenner was unprepared for the unprecedented response to the film and the high demand for toys. Unable to build sufficient stock in time for the lucrative Christmas market, they instead sold an “Early Bird Certificate Package” which included a certificate which could be mailed to Kenner and redeemed for four Star Wars action figures. The box also contained a diorama display stand, some stickers, and a Star Wars fan club membership card