1931: Girls Demand Excitement Chris October 2, 2012 1930-1939, TV & film 6 CommentsFavourited 1969 times Add to favourites “Girls Demand Excitement is a 1931 film starring Virginia Cherrill, John Wayne, and Marguerite Churchill.” - Wikipedia 6 Responses Adam Carlo October 2, 2012 That movie poster was pretty racy for 1931! Reply Paul October 3, 2012 Not really. The Motion Picture Production Code (“Hays Code”) wasn’t yet in full swing, and such material (and far racier) was not unheard of. Reply Clive October 3, 2012 I’m guessing that the four-letter word that made the world go ’round back then wasn’t “f*ck,” but “love.” Reply Bicycle Bill October 6, 2012 I suspect you are correct and the word is “love” as in the famous quotation “Love Makes the World Go ‘Round”. But since it appears twice in the poster, the word might just possibly be “co-ed”. -”BB”- Reply Adam Carlo October 3, 2012 LOL, I was also thinking of the F word Clive. Reply Viktoria December 13, 2012 Money has five letters. Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Notify me of follow-up comments by email. Notify me of new posts by email.