1948: The First McDonald’s

“In 1940, Maurice and Richard (“Mac” and ” Dick”) McDonald moved their father’s restaurant from Monrovia to San Bernardino, California. The restaurant was renamed “McDonald’s Famous Barbeque” and served over forty barbequed items.

After the brothers realized most of their profits came from hamburgers, they closed their drive-in to establish a streamlined  menu of just hamburgers, cheeseburgers, french fries, shakes, soft drinks, and apple pie.

Mac and Dick had set up their kitchen like an assembly line to ensure maximum efficiency.

The restaurant’s name was again changed, this time to simply “McDonald’s,” and reopened its doors on December 12, 1948.”
- Wikipedia

7 Responses

  1. Hans Westerink

    Is the way of spelling barbecue (McDonald’s Famous Barbeque) an accident or did they spell it wrong?

    Reply
  2. j

    the first McDonalds was in Des Plaines Illinois. not California. this may be a similarly named place but it’s not the real deal.

    Reply
    • James

      Well, j, Ray Kroc, a milkshake-mixer salesman originally from Chicago, visited the McDonald brothers’ restaurant as they were one of his best customers, using 8 mixers in one store. Kroc was so impressed by the “Speedee Service System” that he became the franchising agent for McDonald’s.

      The franchise soon had several restaurants, and Kroc himself owned the ninth McDonald’s, built in Des Plaines, IL in 1955. Kroc and the McDonald brothers had numerous disagreements about long-term plans for the franchise, leading to Kroc purchasing the company and building a worldwide operation, and also leading to Dick and Mac McDonald leaving the restaurant industry. There’s much more to the story of course but as internet replies go this is almost War and Peace as it is. http://en.wikipedia.org/wiki/Speedee#History

      Reply
  3. Marie

    I think (answering first commenter) BARBEQUE is the traditional Southern/ Texan spelling of the word, usually shortened now to BBQ.

    Reply

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