1908-1984: Vintage Weight Gain Ads II Chris June 28, 2012 1910-1919, Fashion & beauty 7 CommentsFavourited 961 times Add to favourites 7 Responses phaydra June 28, 2012 I’m really fascinated by these ads. Marketing is so entertaining. People want to say because of these ads look skinny hasn’t always been desired, but they would be declaring that inaccurately. As in the ads you can see that being overly thin was not desired, but feminine curves on a slim body was. Reply Bee June 29, 2012 The address for Wate-On headquarters is just a few miles from me. That particular address is now the home of Vein Clinics of America. I guess that extra weight led to varicose veins. Reply Jules July 1, 2012 A good example how people were never, ever satisfied with their bodies. Reply Random Devotchka July 5, 2012 Where was this when I was in HIGH SCHOOL???!!!!! I have a magazine from 1899 and the ads are for weight loss… I guess the “weight loss” game won over the weight gain Reply TR August 22, 2012 These days, those “curvy” bodies would be considered skinny. Reply MacKenzie November 27, 2012 Funny how the target body was pretty much the same type that’s idolized now (runway models aside)–perfect hourglass figure with absolutely flat stomach. Reply Audry December 13, 2012 Thanks for finally writing about >Vintage Weight Gain Ads II, 1908-1984 – Retronaut <Loved it! Reply Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Notify me of follow-up comments by email. Notify me of new posts by email.